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Summary

English-Spanish bilingual executive with 10  years of experience in mobile and digital services. Extensive experience in project and content management and establishing/maintaining relationships with key partners. 

With excellent inter-personal skills and the ability to work and lead  multidisciplinary teams,  my recent experience is as Product Owner and Content Editorial Manager. 

Work History

Dec 2018Present

Content Editorial Manager - Telecoming, Madrid

Responsible of the Content Editorial team and CMS of the company's websites portfolio. Reporting to Product Director

• Oversee the production and maintenance of the company's websites with  an internal CMS, ensuring the websites refresh policies and content editorial calendars are applied 

• Guarantee the correct management and delivery of the team's prioritised tasks in the roadmap, manage the team's workload and the relationships with other production managers

Sep 2017Dec 2018

Product Owner - Telecoming, Madrid

Responsible for a portfolio of digital mobile products and for maximising their value. Reported to Product Director

• Primary liaison and link between stakeholders, business managers, UX and IT teams to make sure the goals are clear and aligned with business objectives

• Work closely with business and user experience teams to plan product strategy and support product development cycle. Prioritise needs and map out project dependencies to decide the necessary sequence of development

• Create and maintain the Product Backlog, prioritising and sequencing the backlog according to business value or ROI

Apr 2010Oct 2015

Digital Operations Manager - Acotel Interactive, Madrid

NYC based head office, Digital Entertainment & Mobile Services

Responsible of the Madrid Office and  Spanish operations. Business development in Australia, France and Argentina. Reported to COO

  • Implement new mobile payment solutions in B2C channels
  • Manage new connections and migrations with international aggregators and carriers as well as day-to-day relationships
  • Define and elaborate product profiles of new mobile services, including subscription process and billing logic
  • Plan, launch and optimize mobile products coordinating the different departments involved: legal, development, graphic design and billing teams
  • Coordinate with headquarters the launch of the Acotel's interactive agency in Madrid, including new hires and company legal/tax set up

Apr 2008Apr 2010

Content Manager - Acotel Interactive, Madrid

Responsible for Acotel Interactive Spain, Mexico and South Africa content merchandising on both web and wap platforms. Reported to Country Mgr

  • Manage the planning, implementation and maintenance of content and promotions on Spanish and international web and wap sites
  • Coordinate and implement the editorial calendar on web and wap sites 
  • Coordinate digital assets for ongoing campaigns and promos with legal and graphic design teams 
  • Identify new content providers, negotiate new agreements
  • Establish and maintain relationships with partners including major music labels

Nov 2007Apr 2008

Marketing Coordinator - Zed Group, Madrid

Multiplatform digital entertainment company based in Spain 

Development of new marketing plans and launching of new online products in Europe and USA. Reported to Corporate Content Manager

  • Outline new web&wap product proposals to capture new users
  • Define and implement online CRM and email marketing campaigns
  • Analyse email metrics to improve open, click thru and conversion rates
  • Coordinate with the media and design teams to carry out online advertising campaigns
May 2006Nov 2007

International Product Coordinator (Account Manager)- Zed Group, Madrid

Coordinate international product launches, web&wap and community activities. Reported to Corporate Content Manager

  • Oversee subsidiary operations in UK, USA, Mexico, Spain, South Africa and Scandinavian countries
  • Coordinate and implement the editorial calendar on Spanish and international web and wap sites
  • Work closely with the graphic design, music, programming and development teams for new marketing campaigns
Aug 1999Dec 2005

Prior Experience

  • Project Coordinator, Transport for London, London
  • European Business Development Executive, AIG, London
  • Account Executive, ByA, Franchise Consultants, Madrid

Education

20152016

Masters in Digital Marketing (English)

ESIC-ICEMD

Final Project on Mobile Payments Graded 10

Marketing, organization and digital planning
Marketing: Usability and SEO
Digital creativity and SEM
Digital current and emerging media
Social media marketing
E-Commerce

2001

Advanced e-Business Management Program - IBM

Universidad Complutense de Madrid
19941998

BSC In Business Administration

Universidad del País Vasco

Specialization in Marketing

Personal Development

2018

Product Owner and Business Agility

2018

Time Management and Effective Meetings